Change is inevitable but moving with the times can also bring great opportunity. Look at me! I spent my entire working life as a creative and have evolved as an award-winning communicator. Experience is its reward, but now I am re-imaging writing in this new multimedia world.
WriterSpunWeb's creative services adapt and renew print and online communications. In this digital age, there are so many ways to express yourself and I have perfected the necessary skills to do the work and set myself apart--specifically, writing and designing content for websites, blogs, sales promotion, direct mail, and advertising.
Retirement is another unique advantage in that projects get my singular focus. The video and audio content on this site are prime examples of my creative writing and actionable messaging to change hearts and minds.
Brand New! My blog features adventures in the publishing world as a short story writer for the Regency Romance and Fantasy Science Fiction genres. But before I share my stories, this month's piece will highlight one of the writers who have influenced me.
Re-Imagine Your Message
Copy For Corporate & Media Arts
Who I am and what I can do is written in my craft... 1. Vice President Marketing, C&A Technologies, Inc.--Copy and Concept for Website, Print & Events 2. Freelance Copywriter--Brylane, Sihouettes, Brownstone Studio and Essence By Mail Catalogs 3. Creative Writer, The World Institute of Black Communications, Inc--Scripts for CEBA Award Shows (Slide & Video Scripts) 4. Senior Writer, CBS Publishing--Print & Film Presentations for Woman's Day Magazine's Advertising Sales Staff 5. Audio Visual Writer and Producer, Sears Roebuck & Co.--Corporate Sales Training Films & Videos 6. Retail Copywriter, Sears Roebuck & Co.--Women's & Jr. Fashion, Foundations & Intimate Apparel, Crafts 7. Sales Promotion Writer, Avon Products--Cosmetics Sales Training, Product Descriptions 8. Staff Writer Glamour Magazine--Fashion, Beauty and Accessory Editorial, Direct Mail, Horoscope Column
Awards, Honors and Citations 1999--Client WB11, WPIX-TV Outstanding Public Service Announcement. New York State Broadcasters Association, Inc. Iris Nominee, The national Association of Television and Program Executives. 1981--Spotlight Presents, Inc. for Client Essence Magazine CEBA Award for Excellence in Sales Promotion,A Woman Is A Woman film. 1979--Client Spotlight Presents, Inc. for the CEBA Advertising Awards. The International Film and TV Festival of New York, Silver for Multimedia Screen Presentation, I Am Black Woman, narrated by Emmy-and-Oscar nominated actress, Ruby Dee.
Body of work for CEBA: Six years of my production scripts, videos and marketing materials are permanently housed in the New York Public Library's Schomburg Center for Research in Black Culture. Certificate of Appreciation from CEBA Award Co-chairs, 1992: Jheryl Busby, President & CEO, Motown Record Company, L.P. and Burt Manning, Chairman & CEO of J. Walter Thompson Company.
Skills Adobe Creative Suite--Photoshop, InDesign, and Illustrator Word • Editing • Proofreading • Product Naming
Education AIDT, Tampa FL-Online, A.S. Web Design BMCC, NY University, A.A.S. Advertising Fashion Institute of Technology (FIT), State University of New York (SUNY), Fashion Communications